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Bulk WhatsApp Messaging Made Easy with the Business API

Send bulk WhatsApp broadcast messages with the Business API: features, the steps to run a campaign and answers to common questions.

Bulk WhatsApp Messaging Made Easy with the Business API, banner

Got a long customer list? No need to message everyone one by one. With PerformanceMktg, send WhatsApp campaigns through the official WhatsApp Business API. Spread your offers, launch information, newsletters, alerts, and other messages to the right customers.

One campaign. Multiple customers. Less manual work.

Powered by the Official WhatsApp Business API

Start for Free | Book a Demo

Why Are Businesses Choosing WhatsApp Marketing?

Why Are Businesses Choosing WhatsApp Marketing?: illustration
Why Are Businesses Choosing WhatsApp Marketing?: illustration

Your customers are already on WhatsApp. That makes it easier to reach them where they already spend time.

Use WhatsApp to share updates, promote products, answer queries, and drive customers towards action.

98% Open Rate 45–60% Click Rate 2.60Bn+ Active Users 70% Engagement Rate

WhatsApp Broadcast Features

WhatsApp Broadcast Features: illustration
WhatsApp Broadcast Features: illustration

Got a campaign to send? PerformanceMktg gives you the tools to handle it without the usual copy-paste work.

Import Contacts and Get Going

Consolidate all those opted-in contacts in one place and get your audience prepared for the next campaign. Make use of tags to stay organized.

Ready-to-Send Templates

Design your own WhatsApp message templates and have them approved. You may also choose from the approved templates to start your campaign quickly.

Find the Right Customers

It may not be the best way to send the same message to everyone. Select your audience depending on the tags, customer data, and their past experience.

Make Each Message More Personal

Add details like the customer’s name or other relevant information to make your messages feel less like a mass send.

Make Your Messages Click-Worthy

Add images, videos, and interactive buttons to your broadcasts. Give customers a simple way to take action from the message.

Set It. Send It Later.

Campaign not going out today? No problem. Schedule it ahead of time and let it go out when you want.

See What Your Campaign Did

Check delivery, reads, clicks, and replies from your campaign dashboard. You can see what worked and use it to plan the next one.

Give Interested Customers Another Nudge

Some customers may read your message. Others may click or reply. Retarget these audiences with a follow-up campaign based on what they did.

Connect WhatsApp to Your Workflow

Connect WhatsApp with your existing workflow by connecting it with your CRM, eCommerce site, and other business tools. Less switching between tools. More work done in one flow.

How to Send Bulk WhatsApp Broadcast Messages with PerformanceMktg

How to Send Bulk WhatsApp Broadcast Messages with PerformanceMktg: illustration
How to Send Bulk WhatsApp Broadcast Messages with PerformanceMktg: illustration

Got your contacts ready? Here’s how you can set up and send a WhatsApp broadcast campaign with PerformanceMktg.

Log In to Your PerformanceMktg Dashboard

Sign in to your PerformanceMktg account. Ensure that your WhatsApp Business API is approved and running before you launch the campaign.

Import Your Contacts

  • Open the Contacts section in your dashboard.
  • Import your opted-in contacts using the CSV format or link them using your current integrations.
  • Add tags and customer details to keep your audience organised.

Create Your Campaign

  • Open the Broadcast section and select Create Campaign.
  • Select either an existing WhatsApp template or create one to get approved.
  • Insert variables like the customer name to make the message customized.

Choose Your Audience

  • Make use of tags, customer information, or prior campaign activities to segment your list.
  • Choose the audience you wish to contact through this campaign.

Send Now or Schedule It

  • Send the broadcast right away or choose a later date and time.
  • Scheduling helps you plan campaigns ahead instead of sending them manually.

Check Your Campaign Results

  • Open the Campaigns section to see how your broadcast is doing.
  • Track delivery, reads, clicks, and replies.
  • Use these numbers to understand what worked and improve your next campaign.

Everything You Need for WhatsApp Engagement

Everything You Need for WhatsApp Engagement: illustration
Everything You Need for WhatsApp Engagement: illustration

Through PerformanceMktg, you get everything that you need to manage all your WhatsApp marketing and engagement activities from one place.

Let Your Team Handle the Chats

Get several team members involved in one WhatsApp chat. You and your team can answer client questions using just one number.

Build Chatbots, No Coding Required

Create your chatbot flow without writing any code. Create responses, ask questions, and use forms to answer typical customer inquiries. Just build the flow, make a few tweaks, and you’re all set.

Leverage Customer Interest

Every client does not respond the first time around. Target customers who have already engaged in some action, such as reading your message, clicking a button, or responding to you.

Plan Your Messages Ahead

Have a campaign coming up? Schedule your broadcasts in advance and choose when they should go out.

Know Who Clicked

Send your broadcast and see what customers did next. Track CTA clicks to understand which messages are getting attention.

Turn Ad Clicks Into WhatsApp Chats

Bring your customers directly from your ads to WhatsApp where they can start communicating without having to search for your contact number.

Keep the Web Experience Inside WhatsApp

Let customers open web pages directly within WhatsApp. They can check information, explore offers, or take action without leaving the chat.

Collect Details Through WhatsApp

Use WhatsApp forms to collect leads, book appointments, gather feedback, and get the information your business needs.

FAQs

What Is a WhatsApp Broadcast?

It is a simple way of sending a single message to many recipients but without putting the recipients into a group. Each recipient gets a one-on-one message.

What Is a WhatsApp Broadcast List?

A Broadcast List is a group of contacts you want to message together. You can create separate lists for different customer groups.

How Many Contacts Can Be Added to a WhatsApp Broadcast?

With the help of the WhatsApp Business app, you will have one broadcast list with maximum 256 members. However, for larger broadcasts, you should use the WhatsApp Business API.

How do I broadcast messages on WhatsApp?

Simply add your contacts into your Broadcast List, write your message, and hit send. If you are conducting mass campaigns, PerformanceMktg can assist you in broadcast management via the WhatsApp Business API.

Do Customers Need to Save My Number to Receive a Broadcast?

Yes, customers generally need to save your number to receive broadcasts sent through the WhatsApp Business App. This is different for messages sent through the WhatsApp Business API.

What Happens If I Reach My WhatsApp Broadcast Limit?

You cannot add more contacts once you reach the app's broadcast list limit. For a larger audience, you can move to the WhatsApp Business API.

Can I Send Bulk WhatsApp Messages Through the WhatsApp Business API?

Yes. You are able to send bulk WhatsApp messages using the WhatsApp business API.

Can My WhatsApp Business API Number Get Blocked?

Yes, because sending spam messages or violating WhatsApp’s rules can get your number blocked.

Can PerformanceMktg Connect With Other Business Tools?

Yes. PerformanceMktg platform enables integration between WhatsApp with tools like CRM and eCommerce. It assists manage customer communication and automate workflows.

How Much Does It Cost to Send Bulk WhatsApp Messages?

This is determined by the WhatsApp messaging service, Meta's pricing, and the specific platform being used. In terms of API messaging, it adheres to Meta's pricing policy.

Want help setting up WhatsApp automation?

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