A link only helps if people see it
Once you have a WhatsApp link, the question is where to put it. The best places are the ones your customers already look at, at the moment they have a question. Here are seven to start with.
1. Your social media bio
Instagram and Facebook give you one link in your bio. If you sell through messages, that link can open a chat instead of a general contact page. People who like a post can ask about it straight away.
2. A chat button on your website
Add a button that says "Chat with us on WhatsApp" and link it to your WhatsApp link. Put it where visitors hesitate: on product pages, on pricing and next to your contact details. It replaces a form that people may never finish.
3. Your Google Business Profile
People who search for a business near them often want one thing: a quick answer. Add your WhatsApp link wherever your profile lets you add a link, so they can message you from the search result.
4. Your email signature
Every email you send is a place to be reached. A line such as "Message me on WhatsApp" under your name gives customers a faster option than waiting for an email reply.
5. Ads and posts
Meta lets you run ads that open a WhatsApp chat when someone taps them. You can also add your link to the caption or comments of an ordinary post. In both cases, write a first message that names the offer, so you know what the person is asking about.
6. Printed material
Turn the link into a QR code and put it on menus, packaging, flyers, shop windows and business cards. Add a short line saying what scanning does.
7. Invoices, receipts and order messages
After a purchase, customers often have questions about delivery, returns or payment. A link in the confirmation message or on the invoice sends those questions to a place where you can answer them.
Find out which place works
If every place uses the same link, you will not know which one brings people. The fix is simple: change the opening message for each place.
| Place | Opening message |
|---|---|
| Instagram bio | Hi, I found you on Instagram |
| Website button | Hi, I am on your website and have a question |
| Google profile | Hi, I found you on Google |
| QR code on packaging | Hi, I scanned the code on my order |
The message arrives as the first line of the chat, so you can see where each customer came from. You can write and test all of these in the WhatsApp link generator.
What happens after the tap
When someone messages your business, a 24-hour window opens in which you can reply freely if you use the WhatsApp Business API. Replying inside that window keeps the conversation simple, so aim to answer quickly.
If more than one person handles your chats, a shared inbox and a few saved replies make a big difference. AiSend is built for that.
Run WhatsApp marketing, chatbots and a shared inbox from one dashboard.
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